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With Business Essentials, Apple launches the offer of business services

Apple launches to offer services for the ” small » businesses with no more than 500 employees. The Apple brand has just introduced Apple Business Essentials, a paid subscription to help managers easily manage their employees’ equipment.

A motto: simplify the lives of employees

Defining itself as an IT department for those who don’t have it, the service has its own application that allows you to directly configure the parameters and add the necessary applications to all the company’s devices: it will no longer be necessary to spend a lot of time configuring the Mac from a newcomer, for example. Of course, these configurations can be adjusted to a single unit in the box, or even to a single employee, but also depending on the hardware used (the configurations of an iPad are logically different from those of an iMac), the idea is ” Automatically assign the right apps and settings to employees, teams, and their devices ».

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The offer also gives employees an iCloud space, which allows them to save their work and improve collaboration between colleagues, particularly for people who use remote work. Apple also guarantees greater security: “ You control settings and security features, such as password and software update policies, FileVault, and Activation Lock, so users can’t change them by mistake. “, explains the firm.

To take advantage of Apple Business Essentials, each employee has a work ID. To access all your settings and your iCloud space, just go into them; Apple reminds you that it is also possible to configure your personal devices. In this case, a cryptographic separation of professional data is established to preserve the confidentiality of personal data and the security of company data.

Also, in case of hardware change or update, you only have to register your identifiers to have access to all your documents, configurations, applications, etc.

Open Apple devices in Business Essentials.

Apple Business Essentials allows you to harmonize all the Apple devices used in a company. Image: apple.

An AppleCare+ program

« Small businesses are at the heart of our economy, and we’re proud that Apple products help them grow. Apple Business Essentials is designed to help streamline every step of managing employee devices in a small business—from setting up, onboarding, and updating, to getting fast service and priority support—while keeping data backed and secure, so companies can focus on running their business. “Explains Susan Prescott, Vice President of Business and Educational Marketing of the Cupertino company.

Currently available in beta in the US, Apple Business Essentials is priced from $2.99 ​​to $12.99 per month per user. As an additional option, businesses also have access to AppleCare+, which provides 24/7 phone support, training for administrators and IT employees, and coverage for up to two device repairs per plan per year. Finally, Apple ensures that a technician trained by her can intervene on site in just four hours to restore the devices to their operation in case of failure.

Apple expands the use of its services, which are increasing

The launch of this new service by Cupertino makes a lot of sense. In fact, the firm’s services are experiencing unprecedented success and achieved the best results in its history during the third quarter of 2021, so why not try the adventure for professionals as well? Boasting very robust hardware that is appreciated in the business world, Apple can hope to capitalize on the success of its hardware.

Apple’s motto with Business Essentials is to make it work.” easy “, a great argument when you know that the entire ecosystem of the Apple brand is intuitive and refined, and can be less loaded than Google or Microsoft solutions. For now, however, it is clear that the latter offer more complete offers than Apple and are true giants in the field.

However, knowing Apple, it is possible to expect a strong attraction on the part of professionals for this new service, especially since it directly links the software and hardware parts to greatly simplify the uses and ergonomics in business.

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