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Why learn digital marketing and its benefits?

Digital marketing is about creating awareness and promoting a brand using all available digital channels.

Digital marketing is about creating awareness and promoting a brand using all available digital channels. The different channels include web, SEM (including SEO and pay-per-click advertising), smartphones, app stores (Google Play, Apple Store), email marketing, online banner ads, and social media.

The use of digital platforms allows us to understand the public we are targeting, as well as improve the marketing of our product or service. For this reason, although we can hire the services of an expert in the field, it is advisable to clearly understand some of its main concepts. Especially if one is looking to go ahead with their own business and make a profit.

Benefits of digital marketing

Each of these types of marketing has its advantages. It is not about favoring one or the other, but to recognize that each one can give different results. It all depends on your strategy and approach. Let’s take a look at the benefits of each.

Traditional Marketing

  • It has undeniable radiating power. The number of people reached by television, radio and the written press is undoubtedly its great potential.
  • She is totally focused on the product talking about its features and benefits.
  • It is independent of the existence of the internet, we can experience it simply by going to a shopping mall.

digital marketing

  • Its reach continues to grow thanks to people’s access to the internet and digital platforms: it continues to expand.
  • It is constantly evolving: the Google home page is not the same five years ago as it is now, and the display of ads has improved.
  • It focuses on the user of the product or service to be promoted, on knowing the customer, their interests and their needs.
  • The results of your strategies are easy to measure, access to the information collected is unlimited.
  • You can do it yourself without third-party approval by learning how tools like Google Ads or Facebook Ads work.

Disadvantages of digital marketing

Although each of them has a lot to offer, it is important to recognize the advantages of each type and consider the disadvantages in order to compare them.

Traditional Marketing

  • It requires a higher investment. This type of marketing has a high cost due to the level of accessibility. An example of this is the Super Bowl commercials in the United States, which have figures in the millions of dollars.
  • Its impact is not easy to measure. Once the investment has been made, there is no way to measure its impact on the brand, because there is no automatic access to the data that would allow such a study to be carried out.
  • You will almost always depend on the approval of third-party companies that deal with media advertising. It is not only up to you but also to get more people to approve your content.

digital marketing

  • If you focus on mass advertising, you may not get the results achieved by digital marketing because digital marketing relies too much on user interaction with digital.
  • Requires the use of digital platforms and internet access.

How do they complement each other?

Each type of marketing can reach different types of audiences. If you’re considering using both channels, it’s important to know that they complement your strategy.

For example, if you want to increase your business sales instantly, a billboard on the door of your business will suffice, offering an unmissable discount to passers-by. But if you also do it on your website or through social networks, the results will surely be even better.

If, on the other hand, you do not offer a product or service that is consumed as much, digital marketing allows you to know the person you want to target and, based on the data you collect, such as location and age, participate in massive advertising to attack this market niche through traditional media.

The importance of each of them today

It’s no secret that the Internet has transformed the way we consume information. This is why digital marketing and e-commerce have gained strength and presence in our day to day lives.

Television has been replaced by Netflix or YouTube, and radio has given way to Spotify or Deezer. The press has moved to digital versions where each brand has invented its own newsletter.

Traditional marketing will continue to be important for those whose consumption habits are not so tied to online media. You may be wondering what kind of people these people are. People who do not have access to the internet, or who are not interested in interacting with digital media.

Digital marketing will continue to grow as long as digital platforms exist, it is not known to what extent, but the truth is that it will continue to transform itself to improve user knowledge and brand experience.

conclusion

Marketing strategies can be implemented through offline or online channels, the important thing is to know how to deliver the message that you think will be most useful to the people who know your brand.

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