Video has become an indispensable communication tool. A video must inform but also conquer the public so that in a few clicks the Internet user can share it and be seen by as many people as possible.
Using the audiovisual tool to showcase your business is a powerful way to reach your target audience.
As the well-known saying goes, it is often said that a picture is worth a thousand words. In the age of social networks, communicating and becoming visible is no longer an option for any self-respecting company. Of course, with few exceptions, it goes without saying that human beings are still much more sensitive to visual expression than to text. To maximize your potential for appeal, making a professional movie is still a plus. As long as you take note of certain tips, they should not be neglected under any circumstances.
You don’t need to be a camera pro…
It is not necessary to be an expert in framing and editing to be able to make a corporate video. With the technological means that we have today, as well as the large amount of information and tutorials visible on the Web, you will not need to invest much to make your corporate film. Most often, a simple digital camera (whose quality improves over time than some cameras) and a tripod will work just fine.
…But plan a good preparation!
On the other hand, if you don’t need to be a technical pro, you’ll obviously need to master the substance of the topic. Your professional video will only have an impact if it has been well thought out beforehand and the message you want to convey has been well translated through the images. There is no point in doing it without having taken the time to design a framework to feed the idea that is running through your head. It is true that nowadays you need few resources to be able to make a mini-movie, but that does not mean that you have to throw yourself body and soul into battle without taking the time to think about it.
Adopt a professional tone and approach
The most important thing about this exercise lies both in the visual translation of an understandable message and in the production of a short film of correct quality, all in order to avoid giving an amateur image of yourself and your society. In particular, use a stabilizer (Steadycam) and HDV image quality to ensure sharp shots. As for the background, vary approaches, bring in commentary and interviews to energize the film. The stakes remain high because one misstep can quickly make you lose all professional credibility, especially in a society where bad rumors flourish and are spread at lightning speed!
Get straight to the point!
As a general rule, a video that is too long will not impact or attract a large number of people. Be brief, precise and to the point. A 2 minute clip is ideal. Explain who you are, what your company does or produces and what you specifically contribute to your customers. If possible, add humor, even cheekiness. The emotion aroused in the viewer will be multiplied by ten and they will want to share it with their peers. This way your virality will grow and your film will be broadcast massively on social networks.
Deliver a clear message
Your message should be understood by everyone after the first viewing. What you want to express must be in a sentence and must be immediately perceived by the viewer. If not, you are likely to fail. To find out if the reception with the public will be good, do some tests! Take a survey of some of your employees and see their reactions. If they aren’t what you expected, take their comments into account and start editing again.
Multiply distribution points
Once your professional clip has been produced, you are sure of the relevance of your content because you have seen it a large number of times and you want it to be visible to as many people as possible. Here is the step where you should not go dead handed. Now is the time to “water” all existing platforms to develop virality around your corporate film. Social media, your website, email campaigns, and especially online video hosting sites – these will all be your assets to get your message across to as many people as possible.
There is no secret: the more you diversify the visibility of your audiovisual creation on the Internet, the more likely it is that a large number of people will see it and adhere to your message or your product. Specialized platforms like YouTube remain your best asset in this regard, because they give you a simple hypertext link to share or embed across the web. Efficient.