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Movano Hires Marketing Director to Implement Its Multi-Channel Marketing Strategy for Movano Ring and Future Medical Devices

The Company also provided a broader update on recent hiring initiatives.

PLEASANTON, Calif., April 18, 2022 /PRNewswire/ — Movano Inc. (Nasdaq: MOVE), a purpose-driven healthcare solutions company at the intersection of medical technology and consumer devices, announced the expansion of its senior leadership team with the strategic hire of Chief Marketing Officer (CMO), tyla bucher.

Tyla brings more than two decades of experience creating and launching integrated global consumer marketing campaigns for top-tier brands. In her most recent role as SVP of Marketing for Hydrow, maker of the leading rower in the connected home, she successfully launched the company’s first full-funnel brand campaign, doubling brand awareness and contributing to its impressive growth of income. Prior to Hydrow, Tyla held various brand strategy and marketing leadership roles at Hasbro, where she oversaw the development of the company’s first direct-to-consumer channel, as well as led the strategic direction of a $1.5 billion global entertainment brand Tyla also served as Vice President of Brand Marketing at Twentieth Century Fox, where she oversaw the execution of strategic business plans across multiple channels across all new studio release titles. In addition, she spearheaded the division’s rapid expansion into digital distribution, driving new window strategies and creating custom cross-platform consumer marketing programs, contributing to the record success of award-winning studio releases. As Movano’s CMO, Tyla will oversee the company’s brand, communication and marketing strategies, as well as work across the board to develop partnerships and sales strategies.

“Since revealing plans for our first product, the Movano ring, we have built tremendous momentum and are very focused on preparing to bring an attractive, intuitive and smart ring to market this year. As we get closer to production, we have joined Tyla to drive our vision, mature our brand and lead the tactical marketing efforts that will be critical to launching the Ring and positioning Movano for revenue generation,” said Dr. Juan MastrototaroCEO of Movano Inc. “Tyla brings a strong female point of view, an unmatched level of creativity and valuable strategic marketing skills to our senior leadership team that we believe will be instrumental in connecting Movano with consumers and partners and bringing our brand to life.” Mark .”

Movano announced its flagship product, the Movano Ring, in december 2021. Designed for women, Ring and its accompanying app combine vital health metrics with personalized smart feedback. The Ring helps you make connections between cause and effect and understand the correlation between how you feel and various areas of your health, including activity, sleep and more, by measuring heart rate, heart rate variability, sleep , respiratory rate, temperature, blood oxygen saturation, steps and calories. Movano plans to add medically validated data to its platform, which caregivers and health professionals can use to help better identify and manage symptoms of chronic conditions.

The Movano Ring is expected to be one of the most affordable health devices on the market and will be available via beta in the second half of 2022.

In support of Movano’s continued growth plans and as previously reported, the Company’s Board of Directors approved the reservation of 2,000,000 common shares to be used exclusively to award stock awards to persons who were not employees of the Company (or after a bona fide period of non-employment), as an inducement for an individual’s entry into employment with the Company within the meaning of Rule 5635(c)(4) of the NASDAQ Listing Rules.

On April 15, 2022, pursuant to the incentive award plan, Movano awarded incentive stock option awards covering a total of 295,000 common shares to three new non-executive employees. Stock options were granted on April 15, 2022 at an exercise price of $2.54 per action. Stock options are granted as follows: One-fourth are granted on the first anniversary of the grant date and the remainder are granted in 36 equal monthly installments thereafter. The awards were approved by a majority of the independent members of the Company’s Board of Directors and were given as an incentive for new employees to join the Company in accordance with Stock Market Rule 5635(c)(4). NASDAQ. The Company is making this announcement as required by NASDAQ rules.

For more information about Movano, visit www.movano.com.

About Movano Inc.

Founded in 2018, Movano Inc. (NASDAQ:MOVE) is developing a platform to deliver purpose-driven healthcare solutions at the intersection of medical technology and consumer devices. We’re on a mission to empower and inspire you to live a healthier, happier life by combining vital health data with personalized smart feedback in stylish form factors. Movano plans to add medically validated data to its platform that caregivers and health professionals can use to help better identify, treat or manage symptoms of chronic conditions.

Forward-looking statements

This press release contains forward-looking statements about our expectations, anticipations, intentions, beliefs or strategies regarding the future. These forward-looking statements are based on assumptions we have made as of the date hereof and are subject to known and unknown risks and uncertainties that could cause actual results, conditions and events to differ materially from those anticipated. Therefore, you should not place undue reliance on any forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding expected future operating results; product development and features, product launches, clinical trials and regulatory initiatives; our strategies, positioning and expectations for future events or performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in our most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q, and in our other filed reports. with the Securities and Exchange Commission, including under the heading “Risk Factors”. Any forward-looking statements in this release speak only as of the date of this release. We undertake no obligation to publicly update any forward-looking statements, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

SOURCE Movano

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