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Job: Director of Product Marketing (Acquisition) at

Work description

  • We are looking for a trusted and experienced Director of Product Marketing (Acquisition) who will be responsible for developing and directing all marketing activities and campaigns for MAX’s growing set of product offerings. Therefore, he will be responsible for driving explosive user growth while optimizing cost of acquisition and lifetime value.
  • You will lead a team made up of digital and field marketers, and will be embedded in the broader marketing function which also involves communications and PR, as well as an in-house creative team. In addition, she will oversee MAX’s creative and field marketing agencies, setting their KPIs and ensuring that MAX gets a return on investment from this collaboration.
  • This role will initially focus on MAX’s domestic market in Nigeria, while also providing key strategic advice to our growing operations in Africa as they become established.
  • As Director of Product Marketing, you will report to the Director of Marketing and work closely with internal stakeholders such as product development, finance, growth, and other departments involved in the product lifecycle from idea through design and development. delivery, while ensuring the viability of the product. to enable MAX to deliver value to all stakeholders.

what will you do

  • Product Marketing Strategy and Planning:
  • Working with the Product team, you will develop an annual marketing plan that supports the company’s Product scale goals and objectives.
  • This plan will capture the quarterly priorities, KPIs, and the initiatives and marketing campaigns that will enable them to be achieved.
  • Supported by MAX’s internal team and agency partners, the plan will provide 360-degree support across the line for MAX’s product growth and cover digital, field marketing and communication interventions/ public relations.

Consumer information and data:

  • Prior to implementation, you will lead efforts to test and validate product marketing messages through methods such as focus groups, interviews, and A/B testing.
  • You will also conduct competitive research and analyze your product, marketing and distribution strategies to ensure that MAX’s positioning stands out and is competitive.
  • Serve as the primary custodian of the MAX product marketing dashboard, providing end-to-end tracking of the performance of our user acquisition funnel.
  • Oversee the implementation of marketing automation, marketing analytics, and high-performance marketing tools.

Planning and execution of marketing campaigns:

  • You will play the lead role in developing and executing integrated marketing campaigns intended to further the objectives outlined in the annual marketing plan.
  • You will develop and implement a marketing campaign framework for the company, outlining seasonal recurring campaign windows as well as the approach for more opportunistic moves when available.
  • On the digital front, you’ll ensure that MAX has a highly effective digital marketing funnel that generates high-quality leads that convert at targeted rates.
  • On the field/experiential marketing side, you will direct the activities of MAX’s partner agencies to drive high levels of awareness and foot traffic to trigger points, converting relevant prospects into leads.
  • Finally, working with agency partners and directly with our in-house creative team, oversee the development and implementation of high-quality, high-performing marketing materials and their placement in relevant media.
  • Throughout campaign execution, be ultimately accountable for the marketing budget spent and for demonstrating return based on agreed-upon metrics.

Leadership/supervisory role:

  • Manage a growing team of marketing professionals (currently 2) as well as relevant agencies.
  • Work cross-functionally with the Product, Operations and Growth teams.
  • Lead customer-centric thinking and craft programs to address and retain target market
  • Motivate, develop and inspire an enthusiastic team to achieve remarkable results
  • Implement a systematic 1-on-1 feedback and performance review system
  • Coach team members to achieve exceptional results.

what you will need

  • Degree in Marketing, Advertising, Information Technology, Economics, Business Administration or another relevant field.
  • At least 8 years in the marketing field, dealing specifically with product marketing, with responsibility for generating leads and revenue.
  • Extensive experience creating and executing high-performing marketing campaigns, including digital, field, and mass media marketing.
  • Ability to work in a global context: Previous experience of working in high-impact environments is preferred.
  • Proven track record of engagement with C-suite stakeholders.
  • Strong leadership skills; Extensive experience in managing and mobilizing multifunctional teams.
  • Previous history of recruiting and developing a high-performing team.
  • Passionate about clients and proven experience building strong relationships.
  • Understand the diverse nature of different countries, i.e. work environments, cultures, market changes, customer behaviour, etc.
  • Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-paced environment.
  • Data-driven method for decision making using KPIs and metrics.

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