Skip to content

Jacky Chang (Paris Fashion Shops) puts fabrics on the Web, Success Story

At the Saint-Denis headquarters, photographers are busy unfolding clothes. In five studios, flashes crackle to feed the online catalog of the Paris Fashion Shops market, under the keen eye of Jacky Chang, its president and founder. On the ground floor, in a warehouse, 3,000 packages wait patiently to be shipped to 150 countries. Dresses, jackets, sweaters or T-shirts from 1,200 Parisian wholesalers are stacked in these boxes.

Jacky Chang does not hide his pride. With 60 employees, the company he created in 2016 connects Parisian wholesalers and independent fashion boutiques around the world. Taking, incidentally, a commission of around 10% and taking care of customer service, his company generates 8.2 million euros in billing and generates 50 million euros in financial flows per year, a figure that grows by 50 % every year.

“Hello Shops”

The entrepreneur has just taken a new step. In early March, Jacky Chang launched Bonjour Shops, a tool that allows stores to create their own e-commerce site for, initially, 20 of their customers.

It was not won. Because Jacky Chang, himself a former wholesaler in Aubervilliers, has come a long way. And nothing destined this 48-year-old man, without digital training, to lead a start-up.

He was barely 10 years old when he arrived in France with his parents, fishmongers from the Chinese province of Zhejiang. In Paris, they will be furriers. After school, his son helps them cut the bags in the family workshop. But he interrupted his studies just before high school. “We are a family of entrepreneurs. With my business professor absent, I decided that life would teach me more than school,” he smiles.

Family business

With his wife Rebecca, also the daughter of a wholesaler, and the 100,000 francs his parents had saved him, he founded his first leather goods company… then he launched himself into prêt-à-porter, soon creating his own collections. “The strength of my parents, first generation immigrants, was the courage to work tirelessly. My generation’s is to improve it through creativity,” he says.

For more than twenty years, Jacky Chang was a textile wholesaler in Aubervilliers. But faced with the big fast-fashion brands, the workshops that supply independent stores soon run out of steam. His turnover is decreasing, like that of his competitors… and his nephew, also in the sector.

Then he came up with the idea of ​​Paris Fashion Shops. “Jacky came to see me and explained the concept to me,” recalls Johnny Chang, now a partner and COO of the company. It was a huge risk since we had to say goodbye to our respective companies, the ones that paid our bills…. But I shared his observation, I know he has a fine nose, and then we don’t say no to the guy! “Working as a family is “sometimes complicated but it is also our strength. Because we can speak frankly to each other and… channel my uncle.”

The mechanics of the market.

The general opinion is that Jacky is an entrepreneur. Too much perhaps. “He has ten thousand ideas a minute, sometimes to the point of putting the cart before the horse,” laughs Didier Rosenberg, co-founder of the company Datawords and investor in Paris Fashion Shops together with the Eurazeo fund. From our first meeting, I saw that he had understood all the mechanics of the market. He is concrete and pragmatic, because he has been in the shoes of his clients. And the greatest successes of technological start-ups are achieved precisely by those who come from the profession, not the developers”, points out the investor.

Despite his enthusiasm, Jacky Chang wants to develop in stages: “First, consolidate our business in France. The 1,200 suppliers that pass through us represent only 1.25% of the sales of Parisian wholesalers. It will then develop a model for high-end brands. It was only later that he considered going international, creating Milano Fashion Shops, London Fashion Shops or even New York Fashion Shops…

Leave a Reply

Your email address will not be published.