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first step to business success

In the current context, some see their carefully crafted business plan being called into question and wondering if they haven’t wasted their time. However, on the contrary, in the current uncertainties, it allows them to point out the weaknesses but also the strengths. As soon as an entrepreneur wants to create his own business, as soon as he wants to raise funds, he must draw up a business plan. Because everyone knows it, there is no need to present yourself to investors with a poorly crafted business plan. An entrepreneur is anything but a hothead and if he is full of passion, the business plan, far from diminishing it, will allow him to develop the qualities of a strategist.

The number one quality in an entrepreneur in all circumstances is still lucidity and the business plan will allow you to acquire it. To help you achieve this, we offer the following scenario that you can refine, improve, and adapt to your business.

your business idea

First of all, it is necessary to answer the following questions in order to develop a solid argument and not be left with a cloudy answer that will scare away clients, investors, bankers…

original… why?

Creative… why?

Useful… why?

Profitable… why?

Your entrepreneurial team

  • CV of key people
  • your strengths your weaknesses
  • their complementarity
  • The skills necessary to achieve the objectives set.
  • The role of each

and possibly the desire to recruit to complete team skills.

Your product or your service

  • That features? What is its use?
  • Value for money
  • Warranty – after-sales service
  • Distribution network
  • Degree of technological advance

Market research?

Why do market research?

  • Know the needs of the market (define them well)
  • Analyze in depth the company’s sector of activity (history, current situation)
  • Analyze political and legal, economic, social and cultural, technological, ecological trends
  • Evaluate the potential turnover of the company.
  • Convince investors to invest in your project
  • Identify threats and opportunities.

(Never settle for the approximation, with the gratuitous affirmation “it is a rising value, and it is not because a company has already succeeded that you will succeed, make this idea a principle)

the competition

  • Direct competition (identical product or service)
  • Indirect competition (different product or service)

(Don’t underestimate it, it shows that you have studied it from all angles).

The target: Clients (B2B and/or B2C)

Who are we going to sell the product or service to?

  • age, sex
  • Type of residence and place of residence
  • Profession and/or status
  • Annual income
  • Home composition
  • hobbies


  • Check if the project is feasible
  • Evaluate the needs of human, material and financial resources
  • Evaluate the availability and cost of these resources.

The feasibility is evaluated by

  • prototypes
  • By cost per unit produced
  • For patents (intellectual property and others).

Profitability is measured by

  • the sale price
  • Variable costs
  • Fixed costs (Insurance, electricity and heating, rental cost (if you are a tenant), fees and taxes, maintenance (interior and exterior)…
  • Comparison with predictable billing
  • The choice of place or site
  • Start-up costs.

The process of carrying out and developing the project.

  • The technology used
  • The manufacturing process or operation.
  • The needs and availability of materials and supplies.
  • The quantity required at start-up
  • The supply program
  • Providers
  • The research and development plan.
  • Intellectual properties to consider
  • The cost of the R&D plan.

the marketing plan

  • the sale price
  • Publicity and promotion
  • distribution strategy
  • After-sales service and warranty

ecological impacts

  • The ecological impacts of your business
  • The measures adopted to avoid these impacts.

Financial resources

The 3 expected financial scenarios

  • Optimistic,
  • Realistic
  • Pessimistic.

Do not forget the business plan, it is for today but also with a 5-year forecast!

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