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Creativity techniques to find your business idea

It’s now or never: sure you are confined, we are confined but the earth does not stop turning. It is time to use the time that would have been spent on trips, meetings, fairs… to reflect and why not think of business ideas.

In this period in which the world is turned upside down, habits change and new needs arise and new behaviors are essential. Like our Italian friends who started singing on the balcony to give themselves hope and courage and whose videos have gone viral.

The idea of ​​creating a business can come naturally to the mind of the future entrepreneur, because he sees a need or becomes excited about a business model that he wants to duplicate. But what if she doesn’t come alone? Then it is necessary to arm yourself with effective techniques that allow you to build a business project that corresponds to your profile and your wishes. A quick overview of some creativity techniques to find THE right idea.

Any future entrepreneur is capable of being creative in his search for ideas if he can free himself from his frame of reference. It is, then, all these norms established in us and in our rationality that constitute the main obstacles to the outpouring of our creativity. The following techniques help to get rid of it. For this, the technique of brainstorming (or brainstorming) constitutes a base that can be used alone or as support for any other creativity technique.


Thanks to Skype or other powerful tools in this time of confinement, brainstorming is an excellent technique to implement.

Whoa? To be most effective, it is recommended to brainstorm with several people. One of the participants being designated to be the moderator. The principle of brainstorming is simple: participants are invited to express as many ideas or words as possible on a given topic. However, a few rules: you should never refrain from saying something, do not worry about the realism of the ideas expressed, and never criticize or justify an idea. The selection and evaluation of ideas does not happen immediately. The participants let the ideas arise freely, seeking more quantity than quality. In a second step, the participants must find associations between the ideas expressed or improvements.

Commentary ? The facilitator writes down each idea that comes up on a board, so that the participants can read all the ideas that have come up. After a short warm-up, emulation quickly sets in and ideas flow! The facilitator must always remain neutral and make sure that they have really understood each idea.


Once again, video conferencing tools can save valuable time.

Whoa? The principle of this technique is to take a critical point of view to define deficiencies and dissatisfaction with the use of a product or service. This technique allows defining improvements or improvements of all kinds and that can lead to the creation of a company.

Commentary ? You should first start by brainstorming the flaws or weaknesses of a product/service, then rank them based on the criteria. Finally, it only remains to find solutions to improve the product/service.

Don’t forget to appoint a rapporteur;

the leading words

Whoa? The system used in the case of this technique is the combination of terms. Terms that evoke products or services are related by chance, which can generate new ideas that may not necessarily have been imagined at first sight.

Commentary ? The future entrepreneur randomly selects three inducer words from a list that he will have previously created. It then discusses the combinations of ideas and the meanings this can inspire. The possibilities of linking the subjects must be fully analyzed before choosing three new words.

Mental maps will be an excellent medium for exchange and dialogue.

The best way to…

Whoa? There are often several different ways to achieve a goal. And the means generally used are not always the best! This technique allows entrepreneurs to free themselves from the weight of habits and the fear of thinking outside the box. The desire not to shock customers or go against customs often limits creativity.

Commentary ? The method is simple. The future entrepreneur must focus on a product or service that does not fully meet the needs of customers and ask the following question: What would be the best way to…. ?
Then, you have to look for all the possible solutions in the absolute, using the technique of brainstorming. Once this step is complete, it is time to evaluate these solutions and select based on their feasibility. A report is in order….


Whoa? The future entrepreneur uses a list of action verbs intended to free the imagination related to the topic studied.

Commentary ? A shredding session begins with a description of the product or service taking into account its different aspects (technical, functional, etc.). Brainstorming is then applied to generate ideas from action verbs (eg modify, improve, increase, combine, decrease, reverse, etc.). The combination of products/services and verbs stimulates creativity and releases ideas.

The Discovery Matrix

Whoa? A double-entry table allows you to relate and combine elements of a product or activity that are not traditionally associated. The connection of elements can lead to new ideas.

Commentary ? To get the most out of this technique, you have to know how to be vigilant on a day-to-day and professional life to detect faults and anomalies in current products and services. The future entrepreneur must also reflect on his creative project to bring out his personal goals.

consumption space

Whoa? A table called “consumer space” can be used to present new ideas for products or services. This table has the virtue of defining an existing product or service according to its various business parameters.

Commentary ? within this table, the modification of a single criterion can generate a new product or service or a modification of a product or service to adapt it to another market. Therefore, this technique can only be used from an existing product or service.

You got it, don’t complain. Dig your brains and those of your teams!!

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