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Conviva Launches on Google Cloud Marketplace

FOSTER CITY, Calif.–(COMMERCIAL WIRE)–Conviva, a continuous metering analytics platform, today announced its availability on the Google Cloud Marketplace, expanding its partnership with Google Cloud and enabling seamless purchasing and consolidated billing through a single channel.

“We are thrilled to bring Conviva to the Google Cloud Marketplace,” said Keith Zubchevich, President and CEO of Conviva. “The entire media industry is undergoing a digital transformation as companies look to better leverage cloud technologies to future-proof their investments and extract actionable insights faster from their technologies, individual viewers and audiences. We look forward to supporting Google Cloud customers by providing this one-stop-shop for Conviva through the Google Cloud Marketplace.”

Conviva’s continuous measurement analytics platform offers end-to-end measurement of the viewing experience, from individual viewers to every second of an active session. Through a consistent and accurate data pipeline, powered by continuous sessionization and instant server-side calculation of real-time metrics, Conviva puts full census analytics in the hands of publishers for immediate action in real-world moments. . Teams across publisher organizations rely on these trusted, unified insights to drive faster business decisions, optimize delivery and performance on the fly, adapt to viewer engagement in real time, and activate viewer experience and intelligence. the audience into connected systems for deeper analysis, automation, and orchestration. , customer service, and more.

Through the global reach of the Google Cloud Marketplace, publishers around the world can now access Conviva solutions faster, accelerating time to value for digital transformation initiatives by providing the most trusted actionable insights from the industry to drive viewer acquisition, engagement, and loyalty for its streaming media. business

“Google is a key strategic partner for Conviva,” said James Shears, Conviva’s vice president of business development. “In addition to our strategic partnership with Google Cloud, we are enabling Conviva customers to easily deliver data sources directly to destinations like Google BigQuery for analytics and machine learning, and continue to develop new and innovative ways to deliver data faster in other areas of the ecosystem. from the Google cloud.

“As media and entertainment companies look to unlock new opportunities in streaming, there is a growing need for companies to digitally transform and support a data-driven, customer-centric model that can adapt to changing consumer preferences. customers,” said Kip Schauer, Global Head of Media and Entertainment Partnerships at Google Cloud. “We are excited to have the Conviva platform available on the Google Cloud Marketplace to provide customers with a single source of information across business units, enabling organizations and their teams to gain the actionable insights needed to support this transformation for publishers. ”.

To learn more and get started with Conviva, visit Conviva on the Google Cloud Marketplace.

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About Conviva

Conviva is the continuous measurement analytics platform for streaming media. Powered by our proprietary Stream Sensor™, our real-time platform enables marketing, advertisers, technology operations, engineering and customer service teams to acquire, engage, monetize and retain their audiences. Conviva is dedicated to supporting brands like DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and Warner Media as they unlock the incredible opportunity in streaming media. Today, our platform processes approximately 3 trillion data streaming events per day, supporting more than 500 million unique viewers who watch 200 billion streams per year across 4 billion apps streaming across devices. . Conviva ensures that digital businesses of all sizes can stream better – every stream, every screen, every second. For more information, visit www.conviva.com.

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