MARKETING

Gen Z 15-25 year olds have specific and uncompromising requirements for authenticity, inclusivity, and environmental sustainability, and on top of all that, they demand a lot. It follows that effective marketing to Gen Z must meet those demands, and technology is key. This group of… Read More »Marketing to Gen Z requires new technologies, channels, and strategies

First started in 2008 by the City of Andalusia, the Andalusian Farmers Market returns for the 2022 season starting on Saturday April 23 and running through Saturday July 30. Andalucía Farmers Market has a covered market and an open-air market from 7 am to noon… Read More »The Andalusia Farmer’s Market returns with a new season – The Andalusia Star-News

Swiss food giant Nestlé is one of the world’s largest manufacturers of infant formula, along with Danone, Abbott and Reckitt. © Keystone / Gaetan Bally In the digital age, the marketing of breastmilk substitutes has become widespread. It has also become more insidious, despite decades… Read More »WHO accuses infant formula makers of abusive business practices

Digital marketing is about creating awareness and promoting a brand using all available digital channels. Digital marketing is about creating awareness and promoting a brand using all available digital channels. The different channels include web, SEM (including SEO and pay-per-click advertising), smartphones, app stores (Google… Read More »Why learn digital marketing and its benefits?

– The difficult coexistence of influencers and the war in the networks In the face of the omnipresence of the Ukrainian conflict on social media, influencers sometimes struggle to find their place. Between taking positions and “business as usual”, the two Geneva stars, Elvira and… Read More »Digital Marketing – The difficult coexistence of influencers and the war on the networks