Skip to content

MARKETING

MARKETING NEWS

Mastering Your Header Bidding Setup to Maximize Revenue, Marketing & Advertising News, ET BrandEquity

Image for representative purposes/iStock Header bidding, an advanced programmatic technique, changed the way publishers monetized their ad inventory. Since its launch in 2015, publishers have consistently adopted this technique to optimize their ad revenue. With header Bidding, publishers can offer their inventory to multiple demand… Read More »Mastering Your Header Bidding Setup to Maximize Revenue, Marketing & Advertising News, ET BrandEquity

Prying Eyes: Are Marketing Messages Considered a Privacy Infringement? – Doha News

Doha News asked Qatari residents about their views on marketing messages sent by companies and the potential privacy concerns they raise. In a recent survey on Instagram, hundreds of clicks were poured into Doha News social networks, confirming people’s frustration with the daily marketing messages… Read More »Prying Eyes: Are Marketing Messages Considered a Privacy Infringement? – Doha News